founders · decision template
Pivot or persevere
When the metrics aren't lying anymore.
The question
Should we pivot the product, or push another two quarters with the current bet?
Opening context for contributors
Surface the data each contributor sees as decisive — not the rollup, the raw numbers. Note any retention cohort that's clearly working and any segment that's clearly not. The aim is to get every person's threshold for 'persevere' on the table before we agree.
When to use this template
- Three quarters of flat growth
- Founder gut says one thing, dashboards say another
- Investor check-in next month